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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q23-Q28):

NEW QUESTION # 23
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?

A. Use the standard report 'Subscribers Not Sent to'.
B. Query the _sent Data View for the contact's send status.
C. Create an Analytics Builder Discover report.
D. Use an automation with Tracking Extract.

Answer: A

NEW QUESTION # 24
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A. A field of Phone type containing the mobile number
B. A field of Locale type containing the locale code
C. A field of Text type containing the country code plus mobile number
D. A field of Locale type containing the country code

Answer: A,C

Explanation:
Comprehensive and Detailed Explanation:
The correct answers are B and D.
* B - The Mobile Number field must be Text type in MobileConnect and include country code (e.g., +1
555-555-5555).
* D - A Phone type field is necessary to validate and standardize mobile number formats inside MobileConnect.
Both fields are used for identifying recipients during MobileConnect sends.
# Why others are wrong:
* A and C: Locale fields are used for language/country preferences, not required for MobileConnect message sending.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - MobileConnect Data Extension Requirements:
"When sending SMS using MobileConnect, data extensions must include a Mobile Number field (Phone or Text type, with international country code)." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_ms_send_data_extensions.htm)
-

NEW QUESTION # 25
Tracking Alias question:

A. Differentiate clicking email
B. Email Conversion Tracking
C. Same URL
D. Can be found in some reports

Answer: A,B,C,D

NEW QUESTION # 26
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A. Select "Subscribers will be unsubscribed from this business unity only" in Settings
B. Select "Use separate 'Subscription Center' for this business unit" in Settings
C. Create attributes for each child business unit in "Profile Management" to record unsubscribes
D. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

Answer: A

Explanation:
To separate subscriber opt-outs of the Enterprise and children's brands, Northern Trail Outfitters should select
"Subscribers will be unsubscribed from this business unity only" in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5

NEW QUESTION # 27
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Scheduled Automation > File Transfer > Import > Series of Query Activities
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
D. Triggered Automation> Import > Data Extension Extract > Marketing Journey

Answer: B

Explanation:
This end-to-end process will efficiently deliver the desired result of importing the data from the data lake instance, segmenting it, and then executing the daily sends. The scheduling of the Automation will allow the process to run each day at 3 a.m., and the Import Activity will import the generated file. The data can then be segmented using a series of Query Activities and the emails can be sent using a series of Sends. Reference: https://help.salesforce.com/articleView?id=mc_es_automation_studio_overview.htm&type=5

NEW QUESTION # 28
......

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