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Google Ads Video Professional Assessment Exam Sample Questions (Q43-Q48):

NEW QUESTION # 43
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

A. By optimizing bids to put the campaign's message in front of as many relevant people as possible.
B. By creating as many impressions as possible in line with the tCPM.
C. By analyzing historical feedback and making adjustments to bids based on performance signals.
D. By acquiring as many clicks as possible according to the daily budget that's been set.

Answer: A

Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.

NEW QUESTION # 44
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?

A. By selecting a campaign goal.
B. By setting up a budget for the new campaign.
C. By linking Google Ads to your YouTube channel.
D. By uploading at least one video to YouTube.

Answer: A

Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.

NEW QUESTION # 45
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A. Because consumers use online video to seek out the best deals on specific products and services.
B. Because online video lets consumers browse large product and service inventories they may want to purchase form.
C. Because online video lets consumers quickly compare similar businesses at once.
D. Because consumers use online video for information gathering before making a purchase.

Answer: D

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

NEW QUESTION # 46
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

A. Purchase intent lift
B. Earned views
C. Targeted observations
D. Core performance metrics

Answer: D

Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.

NEW QUESTION # 47
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

A. Have a clear call-to-action such as "Learn more."
B. Link your Google Ads account to your Google Merchant Center account.
C. Reach a broad audience with Dynamic video ads.
D. Add location extensions to focus on selected geographic locations.

Answer: A

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

NEW QUESTION # 48
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