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Salesforce Marketing-Cloud-Personalization Accredited Professional certification is a valuable credential for professionals who want to advance their careers in the field of marketing automation. It demonstrates your expertise in Marketing Cloud Personalization, which is becoming increasingly important in today's digital marketing landscape. Marketing Cloud Personalization Accredited Professional Exam certification will help you stand out from the competition and gain recognition for your skills and knowledge in this area. With this certification, you will be able to create more effective, personalized marketing campaigns that drive better results for your organization.

Salesforce Marketing-Cloud-Personalization Certification Exam is an advanced-level exam that covers a variety of topics related to the Salesforce Marketing Cloud platform. These topics include personalization, segmentation, automation, data management, audience building, and many more. Marketing-Cloud-Personalization exam is designed to test the candidate's ability to understand and use these features to create effective marketing campaigns that can help businesses to achieve their marketing goals.

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q13-Q18):

NEW QUESTION # 13
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
B. marketing cloud Personalization uses third party software to match anonymous and known identities
C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

Answer: C

Explanation:
Marketing Cloud Personalization usesprobabilistic matchingtechniques to unify anonymous and known identities.
* It evaluates behavioral patterns, device data, and other signals to determine if multiple profiles belong to the same user.
* Once sufficient data overlap is identified, profiles are merged for personalized interactions.
References:
* Salesforce Interaction Studio Documentation - Identity Matching

NEW QUESTION # 14
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A. Use machine learning to serve product/ content recommendations in email sent by your ESP
B. The agent uses a customized next best offer widget powered by the interaction studio connector
C. Leverage service cloud to inform IS in real-time
D. Manually sync data from Interaction studio to service cloud

Answer: B

NEW QUESTION # 15
How are anonymous visitors tracked?

A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
B. The customer must assign a unique alphanumeric identifier using a first-party cookie.
C. The browser assigns a 3rd party cookie
D. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

Answer: A

Explanation:
Anonymous visitors are tracked using a unique alphanumeric identifier assigned by Marketing Cloud Personalization through afirst-party cookie, ensuring compliance with privacy standards.
Reference: Salesforce Interaction Studio Visitor Tracking Guide.

NEW QUESTION # 16
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

A. Collaborative Filtering
B. Similar Items
C. Co-Browse
D. Trending

Answer: A

NEW QUESTION # 17
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualas's in-the-moment intent, across channels?

A. 1 second
B. 1 minutes
C. 30 milliseconds
D. 30 Seconds

Answer: C

Explanation:
Interaction Studio synthesizes and activates data to gauge and respond to an individual's in-the-moment intent across channels within30 milliseconds. This real-time processing enables rapid personalization and engagement.
Reference: Salesforce Interaction Studio Real-Time Engagement Guide.

NEW QUESTION # 18
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